//ENTREPRENEURSHIP

Over the years, I have founded and managed several businesses that apply psychology in a variety of contexts, from market research to talent assessment and educational testing.

In 2016, I founded Brio.ro, the Romanian provider of standardized educational testing. Brio provides objective, scientifically validated methods for measuring students’ skills and progress for the Romanian educational system.

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In 2012, I launched 42 Organizational Assessment, a company focused on talent evaluation. Of course, “42” is the answer to life, the universe and everything in terms “organizational assessment”, and specializes in developing and implementing modern testing solutions for companies. Through their partnership with SHL, 42 operates across Romania, Bulgaria, Serbia, and the Czech Republic.

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In 2003, I founded Testcentral Romania, which has since become the country’s leading publisher of psychological tests. The mission of Testcentral has always been—and continues to be—to bring scientifically validated and professionally relevant psychometric tools to Romania: the international gold standards.

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In 1999, I founded D&D Research, a company specializing in market research and consumer psychology. It was my first serious entrepreneurial experience, and since then, my interest in applying psychology to business has grown steadily.