“There are many driving forces that will shape the future of marketing and advertising, as well as the research conducted in these fields. Some are already coming to life, while others are just beginning to emerge; some challenge traditional ways of doing marketing, advertising, and research, while others present opportunities to reach consumers more efficiently and more quickly.

One of advertising’s defining characteristics is its ability to respond extremely quickly to any general trend in the social system it is part of—often placing it at the forefront of change, as a force that creates and imposes models, defines and sustains trends for the vast majority of individuals in society.”

The Psychology of the Consumer is the first volume in a pioneering work within the Romanian context, combining thoroughly documented theoretical insights with practical applications drawn from the authors’ direct experience.

Buy the book here: https://edituracomunicare.ro/carti/colectii/cursuri-universitare/psihologia-consumatorului-psihologia-reclamei-si-a-consumatorului-vol-1-527.html